About our company
We’re a team of remarkable, passionate, competitive and compassionate people.
We love the products we promote and are driven to connect consumer to the product.
With over 30 years of experience, we've become the go to company in the Midwest.
The Carlson Process
1- INCREASING BRAND AWARENESS:
Bringing your product to the front of the store for everyone who walks in and walks by is a great advertisement.
2- TASTING YOUR PRODUCT:
Customers love to try things before they buy it. Let them try and taste all flavors!
3- EDUCATING CUSTOMERS:
Why is your product different? Gluten free? Vegan? Low in Sugar? Kosher? Let them know!
4- SELL! SELL! SELL!
If they try it and love it, make them buy it!
Unlike some event staffing agencies that hire independent contractors to work their events, Carlson only employs W-2 variable hour employees. This arrangement benefits both our partners and our talent, mitigating risks that could lead to liabilities or other penalties. By shifting to this model from the industry standard, we’ve become an even better partner to the brands and marketing agencies we work with.
Why the W-2 hiring model matters.
· Eliminate the risk of employee misclassification. If the IRS determines an independent contractor should have been classified as a W-2 employee, your company, along with the staffing agency, could face severe consequences, like paying all back taxes, penalties, interest, unemployment fines, and more. Working with a W-2-compliant staffing company eliminates this risk entirely.
· No co-employment liability. According to employment law, companies who partner with event staffing firms may be as responsible for tax liability and other claims as the event staffing agency itself. In the case of employee misclassification, the impact of co-employment can be substantial, leaving brands and companies owing hefty fees and fines.
· Better supported talent. We focus on hiring the best staff for every possible event and situation. By employing our talent as W-2 employees, we aim to foster a sense of stability and loyalty among our employees and to give them the support they need throughout an event.
Choosing a W-2-compliant event staffing agency is one of the most important, yet undervalued decisions you can make. We understand the importance of protecting our partners from undue risks, as well as supporting our talented staff. That’s why we are so proud to have created a family of W-2 employed talent.